Welcome! I’m Krystal, an experienced professional who has traversed the realms of marketing and technology and now stands at the crossroads of product management and UX design.

As a former Marketing Director and current IT Project Manager, I bring a wealth of strategic thinking and technical prowess to the table, now fueled by a passion for creating user-centric products.

My career began in marketing for nonprofit organizations, where I orchestrated comprehensive campaigns, designed impactful graphics and websites, and broadened donor bases for increased financial support. As I progressed, I took a keen interest in marketing technology and, in 2017, started a content marketing agency that emphasized the importance of aligning that technology with overarching business goals to produce quality marketing materials.

At the height of the pandemic, I transitioned into the field of IT Project Management. My goal was to broaden my technical knowledge and to implement enterprise-level projects to continue applying this to my creative background. Knowing that the success of any product hinges on the user experience, I pursued my UX design certification from Career Foundry in 2021. This decision allowed me to take on key roles as a project manager facilitating communication between technical and creative teams. The fusion of marketing strategy, technical acumen, and a deep understanding of user needs is the cornerstone of my approach.

Currently, I am on a mission to leverage my extensive background and design expertise to transition into the role of a Product Manager. My goal is to lead product development initiatives that seamlessly blend technological innovation with user satisfaction.

If you share a passion for creating products that not only meet but exceed user expectations, let’s connect. I am excited about the prospect of contributing to transformative projects, and I welcome the opportunity to explore how my unique skill set can drive success in the realm of product management.